When Dana commissioned the legendary Perfumer Jean Carles to create their very first fragrance Tabu in 1932, they asked him to create a scent that personified a scandalous woman. Â The famous ad of a violinist passionately kissing a proper woman as she played the piano is one of the most memorable perfume ads of all time. Hollywoood actress Ava Gardner was a fan of this illicit scent.